Our Story

 After Lake Jocassee was established in 1973, Hoyetts Grocery & Tackle was soon to follow in 1979 as the only provider of groceries, bait and tackle. In 2005, the business expanded with a new building addition, new services, new products and a new name: Jocassee Outdoor Center. 

Today, JOC is the only full service outdoor and marine facility in the area offering pontoon, tritoon and ski boat rentals, concierge boat storage, boat services including repairs and maintenance, guided fishing, waterfall tours, lake shuttles & and a retail store with an assortment of fishing, camping, watersports and general marine supplies.  We are also the only retailer of Ethanol-free gasoline in the area for the optimal performance of your motorized watercraft. 

We've maintained the Hoyett's General Store where you can find t-shirts, hats, sweatshirts, gifts, books, games, souvenirs and a wide assortment of groceries, beer and wine, as well as specially-made jams & jellies, salsas and relishes.

The best times are the ones that come from having all the right elements. Jocassee Outdoor Center and Hoyett's General Store are your one-stop shop for all of your needs.

As featured in the August 2004 edition of Southern Living magazine, the May 2006 edition of Upstate Lake Living and numerous other publications.